In my time at the University of North Carolina Wilmington (UNCW) Master of Arts in Integrated Marketing Communication (IMC) program, I created this portfolio to demonstrate my knowledge of theory to praxis within this framework. The works are demonstration of theoretical and practical skills I’ve gained while highlighting my personal brand, rooted in my passions for yoga, the fitness industry, and communication topics.

My curated collection of work will highlight my strategic thinking, effective messaging, and a results-driven approach to elevate brand presence. Throughout this program, I have gained extensive experience in dimensions of IMC including crafting targeted marketing strategies that align with client objectives, to learning risk management strategies within the communications scope. Furthermore, the work presented underscores the commitment to ethical messaging that respects diversity, equity, and inclusion, ensuring accurate and respectful representation. This blend of competencies is aimed at supporting client goals, driving brand visibility, and fostering authentic engagement, making me an exceptional strategic communicator.