I conducted an analysis of a success rebranding of the nonprofit, The Yoga Alliance Foundation. This nonprofit protects and promotes yoga’s ability to bring people together and elevate universal well-being, by providing financial assistance and resources to marginalized communities to make the practice accessible to everyone.The Yoga Alliance Foundation received ample feedback from the audience of confusion on the mission of the organization and difficulty navigating the website, which negatively impacted accessibility. This instilled a restructure in 2018 to ensure a more functional and intentional structure and was communicated across platforms. I analyzed the long term implementation of the rebrand as well as the communications ethics approach that fit the organization’s strategy.