In this Applied Learning Course, I was a part of group tasked with a creation of an amplified campaign strategy for a client, the UNCW IMC Academic Conference of 2025.Throughout the 7 weeks, identifying the business communication and collaboration challenges as applied to the practice of IMC, combined with client’s needs and goals through research and relationship building. Alongside my team members, creating recommendations and tangible assets to elevate the conference success.

With this, I strategically planned our recommendations through theory and practice to create an engaging and fulfilling conference for all attendees. For this piece, I created and finalized various client deliverables such as the survey, weekly content calendar, monthly content calendar, the LinkedIn post deliverables for the presentation, and wrote and narrated half of the formal presentation video via Zoom with a team member on behalf of our group.