I created a Digital Storytelling Campaign Portfolio, for I was tasked to create a new creative campaign launch for an organization. I chose Midtown Yoga Studios, and decided to come up with a mobile app incentive program that promotes long-lasting positive change, combats burnout, and celebrates consistency to members. Through concepts and theory surrounding digital storytelling, subcategory marketing, and design, I curated various artifacts encompassing creative, hyper-local storytelling. This project included crafting intentional brand messaging that connected with a wellness-focused audience while promoting engagement with the program's features.

Contents include audience profile and brand research, campaign timeline, press release, blog post, micro-podcast, mock social media posts (Instagram and Facebook) and a long form video advertisement concept.